Three things, and you are right.
Pick the file for the ground
Dark background, use the reversed file. Light background, use the default. One colour only, use the black file. Never recolour a mark yourself.
Give it room, and size
Every mark below states the clear space it needs and the smallest it may be set. Both are measured from the artwork, not guessed.
Check it before it prints
Read the never list. If you are unsure, send it to us before it goes to a printer or a platform. We would rather answer than correct.
What EVERY1 says.
The marks are half of it. These are the words that go with them, and they are approved: quote them as they stand, in a program, from a stage, or on a page. If you need something they do not cover, ask rather than writing your own.
Empowering the local church to walk in unity to do the great commission & walk in God's calling. Acts 2:17
EVERY1 in the church going to EVERY1 outside of the church.
The EVERY1 Movement sends the church out.
EVERY TRIBE, EVERY TONGUE, EVERY NATION
WILL KNOW THE NAME JESUS
Every tribe, every tongue, every nation, and EVERY1 will know the name Jesus.
Hebrews 8:11The two lines are set into the vision lockup with the EVERY1 wordmark between them, so the mark is a word in the sentence rather than a logo placed inside it: read top to bottom, the lockup says the vision in full. The sentence itself is stated in the Brand Messaging Guide and read from there, never retyped here. Quote it exactly, and where the lockup is used do not re-set these words in live type beside it: the lockup already says them.
What it is
- A movement of ordinary believers who share Jesus where they already live, work, and study. You are the minister, sent by God everywhere you go.
- It is a lifestyle, not an event. Membership is simple: you have shared Jesus with at least one person recently. That is the movement.
Who may join
- Every believer. There is no maturity requirement. When you are born again, you qualify.
- The movement carries special fire for the young and the newly saved: their fire kindles faster and hotter.
The first three steps
- Join the weekly prayer meeting, praying for the lost.
- Share Jesus with one person this week.
- Take the free personal evangelism course, offered through the School of the Local Church.
How to write as EVERY1
Plain, direct, and close to the field. Shorter sentences than the parent uses. Second person, because the reader is the one being sent.
- Say what happened. A report of one real conversation is stronger than any adjective about it.
- Write to the person being sent, not about them. "You are the minister," never "believers are ministers."
- Keep the ask to one action. A page with three asks gets none of them done.
- Never make sharing Jesus sound like a technique or a funnel. It is a conversation with a person.
- Never imply a maturity requirement, an age requirement, or a qualification. The movement's whole claim is that there is none.
- Numbers come from the record or they are not used. No estimates presented as counts.
Words this brand does not use
These are banned across everything THE WORD publishes, EVERY1 included. Theological words are never banned: these are words that manufacture a feeling or sell.
Hype. next-level, next level, game-changer, game-changing, God showed up and showed out, you won't believe, walls of flame emojis, ALL-CAPS excitement, something big is coming, you do not want to miss this, come expecting
Corporate polish. synergy, engage stakeholders, excited to announce, lean in
Churchy insider talk. traveling mercies, hedge of protection, love on, do life together, press in, contend for breakthrough, a God thing, fresh anointing (unexplained), blessed to announce, get plugged in, authentic community
Generic ministry filler. life-changing, powerful experience, step into your destiny, your best life, new season, shift the atmosphere, unlock your potential, make an impact, transform the world, God-sized dream
The EVERY1 Movement is a movement of ordinary believers who share Jesus where they already live, work, and study. It is a lifestyle, not an event: you are the minister, sent by God everywhere you go. Every believer qualifies, and the first step is simply to share Jesus with one person this week.
EVERY1 carries no endorsement line and no parent lockup. It is the one door that stands on its own, on the YouVersion model, across the movement, the app, and the activation platform alike. Do not add A ministry of THE WORD FOR ALL THE WORLD to EVERY1 material, and do not place the parent mark beside it.
What this door is.
Recorded on the parent's portal and read from there, so the door and the house cannot disagree: what kind of brand this is, what it owns, where it sits in the process, and where it departs from the parent.
A movement brand.
EVERY1 lives on phones and in other people's feeds. It carries the loosest rules of the three, the strongest single glyph, and assets designed to be given away. The full-bleed Midnight, the footage, and the pace are the right instincts; the participation layer below is what makes it a movement.
What this door owns.
The three doors are told apart by temperature and proportion, not by three separate palettes, so the house still reads as one house. This is what EVERY1 Movement owns.
| Ground | Midnight, full bleed wherever it can be. |
|---|---|
| Type | Parchment on Midnight. Ember for links and buttons. DM Sans throughout; the serif only for scripture. |
| Flame | The full tenth. This door owns the fire. |
| Register | The fire itself. Loudest, fastest, most footage. |
| Avatar | The E1 icon on its own plate: reversed on Midnight for launchers, profiles and every avatar, and two-tone on White for the browser tab, whose chrome is light on most systems. One mark, and the plate follows the surface. |
| Handle | @every1movement, recorded in the Channels section of this guide. |
| Endorsement | None. This door stands on its own, which is the one recorded exception to Law III. Do not add the parent line or lock the parent mark to it. |
Why this door exists.
BURN is the second movement. A cleaned heart catches fire, and fire starts fire. This door is not an event, it is a lifestyle: ordinary believers sharing Jesus where they already live, work, and study. Membership is simple, and it is measured by whether you have shared Jesus with someone recently.
Assets designed to be given away.
A movement's identity lives on its people's own feeds, or it is not a movement. These assets exist to leave official hands.
- The 1 is the display mark, and the E1 icon is the app icon. The mark leads with the numeral and the numeral is published on its own, as a display mark and as the shape photography is cut into. Where a square is needed and a lockup will not read, that is the E1 icon: the launcher, the installable web app, the favicon, and every profile picture. The two do different jobs and neither substitutes for the other.
- Share cards ride along. Every official EVERY1 surface ships with a version a member can post themselves: square and vertical, footage behind the scrim, one line of Parchment type.
- The loosest rules in the house. Official surfaces follow this guide. What a member does with the badge on their own feed is not audited; it is the movement working.
- The icon comes first. The app and the activation platform follow the YouVersion model, so the E1 icon carries the whole identity on its own. It was drawn before the app was built, not after, and it is published here already.
What this door still needs shot.
Today all three doors draw from one conference, so the three guides read as three views of one event. Three ministries need three libraries. These are the shots this door records next, and the brief is recorded as a gap in the asset record.
- One-to-one, away from any stage. Two people and a Bible: workplaces, campuses, doorways, bus stops.
- The handoff. A believer giving something: a Bible, a meal, their time.
- Vertical first. Every key moment captured 9:16 alongside the horizontal frame, because this door is watched on phones.
Where this door is found.
One label per platform, read the way an ingredients panel is read. This door opens an account only on the platforms its kind of brand needs, so no channel goes quiet. Anything not listed is carried by the parent, whose own channel facts live in Brand Guide §12.
| Home | a named page under theword.world |
| @every1movement | |
| TikTok | @every1movement |
| YouTube | @every1movement |
| every1movement | |
| X | @every1movement |
| App | EVERY1 Movement · stands alone |
These handles are the recorded standard, not a claim that every account exists. Registration status is pending confirmation against the account record. A handle that cannot be secured on a platform comes back here through a changelog entry, never as an improvised variant.
Where this door departs.
Everything in the Brand Guide applies here. These are the points where EVERY1 Movement is deliberately not the parent.
- Midnight ground, full bleed. This is the only door that runs dark by default. Footage fills the frame wherever the layout allows.
- Flame to the full tenth. The parent's ceiling, used fully. It still never carries text: Ember does that job.
- Most footage, least chrome. Motion carries this door. Where a still would do for CLEAN or TRAIN, EVERY1 uses the clip.
- DM Sans, and the serif only where the parent speaks. Every headline, label, button and line of body on an EVERY1 surface is DM Sans, the family the mark is drawn in. The parent's serif appears here only for scripture, set in DM Serif Text under the parent's scripture rule. DM Serif Display is never set on this door: a serif headline on an EVERY1 surface is the parent's voice, not the movement's.
- This door is the recorded exception. EVERY1 carries no endorsement line and no parent lockup, on the YouVersion model: the movement, the app, and the activation platform are joined by people who have not yet heard of the house behind them. Law III stands for every other door. Nothing else about this guide is waived.
Every published form.
These are the files. They are generated from the approved artwork, so what you download here is what the mark is. Do not rebuild one by typesetting it. A clear file is the same mark with its clear space already inside the image, for dropping into a slide or a partner's template without measuring anything. Every file, at every width and in every ink, is in the download pack.
Horizontal lockup
The default mark. Site navigation, app headers, banners, shirts, and anywhere the name is introduced. EVERY1 beside MOVEMENT, which is what makes it a movement rather than a word.
- Clear space
- 0.5x the cap height of EVERY1 on all four sides
- Smallest
- 200px on screen · 45mm in print
Bare wordmark
The name alone, without MOVEMENT. For a surface that already says what this is: a shirt front, a banner, an app header, the second time the name appears on a page.
- Clear space
- 0.5x the cap height of EVERY1 on all four sides
- Smallest
- 140px on screen · 32mm in print
The E1 icon
Two characters and no words. The avatar, the app icon, the lanyard, the sticker, and anything too small to read a lockup in. This is the form the door is recognised by at size.
- Clear space
- 0.35x the cap height of EVERY1 on all four sides
- Smallest
- 32px on screen · 10mm in print
The 1
The numeral alone. Used as a mark at small size, and used as the shape photography is masked into, which is this door's signature move. Never redrawn, never outlined, never filled with anything but an image or Flame.
- Clear space
- 0.35x its own height on all four sides
- Smallest
- 24px on screen · 8mm in print
Vision lockup
The whole promise in one mark: the verse above, the name, and what it leads to below. Banners, stage backdrops, and the back of a shirt. Never small.
- Clear space
- 0.5x the cap height of EVERY1 on all four sides
- Smallest
- 260px on screen · 58mm in print
Promise lockup
The name and the promise without the verse, for where the vision lockup is too tall.
- Clear space
- 0.5x the cap height of EVERY1 on all four sides
- Smallest
- 200px on screen · 45mm in print
Country lockup, USA
The USA country lockup. One per country, and each one is drawn, not generated.
- Clear space
- 0.5x the cap height of EVERY1 on all four sides
- Smallest
- 180px on screen · 40mm in print
Country lockup, Uganda
The Uganda country lockup. One per country, and each one is drawn, not generated.
- Clear space
- 0.5x the cap height of EVERY1 on all four sides
- Smallest
- 180px on screen · 40mm in print
Six, and no others.
Flame is the accent and the numeral. It is never used for text and never as a ground under text: at text size it does not carry enough contrast. Where you need fire at text size, use Ember.
#0B1A2D
Primary ground. Heroes, bands, footers.
#023D6F
Structural secondary. Logo continuity.
#F7F3EC
Light ground. Official paper, never gray.
#F85842
Non-text accent on light grounds: BURN moments, display numerals, highlights. Never carries text on Parchment or White. ≤10%. On Midnight it is the text accent, because Ember is 3.25:1 there and fails: see accent-on-dark.
#C13A24
Fire at text size: primary buttons, links, labels, hovers.
#FFFFFF
Cards, reversed text, button labels.
One face, and the serif only where the parent speaks.
EVERY1 is set in DM Sans: every headline, label, button and line of body on this door, in the same family the mark is drawn in. The parent's serif appears on an EVERY1 surface only where the parent speaks, and on this door that is scripture. Both faces are on Google Fonts under the Open Font License, so any team or partner can install them at no cost. Do not substitute a different face, and do not borrow the parent's display serif.
The short list.
Everything else is judgement. These are not.
- Never place any logo on Flame (#F85842).
- Never redraw, restretch, rotate, or recolour the mark outside the three published inks.
- Never add effects: no shadow, glow, bevel, outline, or gradient.
- Never set the mark below its published minimum width.
- Never rebuild a lockup by typesetting it. Use the published file.
Photography cut into the numeral.
This is the one move that belongs to EVERY1 and to nothing else. A photograph is cut into the shape of the 1 rather than set beside it.
- Use the published
every1-numeral.svgas the shape. Never redraw it and never use a font character. - It holds a photograph. Never type, never a logo, never another mark.
- No outline, no shadow, no rotation. One per view.
- The photograph still needs everything a photograph needs: real capture, consent from the people in it, and a caption where it is published.
One per country, drawn not generated.
Each country lockup carries its own flag in the bar beneath the name. USA is the single exception and carries brand colours, because its flag is close enough that a true red and blue reads as a mistake.
This is the only place a country changes the brand
The lockup is how EVERY1 belongs to a country. The rest of the system does not move at a border: same palette, same faces, same corners, same motion, everywhere the movement goes. A national accent colour, a flag palette, or a patriotic treatment of buttons is not a localisation, it is a second brand, and the audit fails it under G7.
- A flag appears in the bar of a published country lockup and nowhere else.
- What should change in every country: the language, including which translation a verse is set in, the people in the photographs, the testimonies and the names on them, and the formats for dates, numbers and name order.
- What never changes: colour, type, spacing, corners and motion. That is what makes a poster in Kampala and a phone in Manila the same movement.
- Nations contain tribes, and the vision names the tribe first. A national treatment writes out the believer whose relationship to that flag is complicated, and those are the people this movement is for.
The full ruling is §11 of the Brand Guide.
Need a country that is not published yet? Country names are drawn as outlines, so no build can compose one. Write to brand@theword.world with the country and what it is for, and it is drawn, published here, and yours to download.
Before it ships.
Anyone can check a page or a file against this standard without asking us. The checker reads the published rules, so it is always checking against what is current.
python3 brand_check.py poster.html
Download brand_check.py. It needs Python 3 and nothing else: no install, no account, no network.
It decides the mechanical half: colours outside the palette, a face that is not one of the three, text in Flame, a removed focus ring, an image with no alternative text. It does not decide whether a photograph is real or whether the words are true. A clean run is not a finished check.
When in doubt, ask first.
A question costs a minute. A reprint costs a conference.
For machines. Everything on this page is published as data at /ai/manifest.json, with a checksum on every file, so an AI tool can read the current standard rather than remembering an old one.